NÔM Vietnamese Cuisine - Brand Identity [Personal]
A mock brand identity of a modern, fresh, and authentic Vietnamese restaurant. This project was created for a weekly design challenge @designer.briefs on instagram. I choose blues and greens to standout from the widely used reds and yellows used by competitors on the market. I used symbology throughout the design to combine and represent different aspects found in Vietnamese culture and Vietnam as country itself. The brand is meant to be fresh, clean, inviting, and authentic to Vietnamese cuisine and culture. All while standing out and being different from other restaurants.