Jenkins Cajun Restaurant - Brand Identity [Personal]
Jenkins Cajun Restaurant, is a mock family-owned restaurant. It's design is inspired by my grandfather who is from New Orleans, Louisiana. The flavor, soul, and family mindset he always carried with him led me to create a restaurant design that holds those very values. The design displays an old school/vintage style with a modern and minimal structure to it. Using Color Psychology, the blue/teal colors give the brand and welcoming and trusting feel to people dining in and passing by. While the yellow/gold invites a warm and friendly feel and gives a sense joy, energy, and hunger for delicious southern soul food. Everything about this brand is meant to give the customer an authentic New Orleans dinning experience where they truly feel the culture and taste the soul of Louisiana's rich and diverse cuisine.